The Simple Webinar Tweak That Tripled My Sales
Hey, š it's Jonathan ā
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The Simple Webinar Tweak That Tripled My Sales
Most webinars convert at 15-20%. Not bad.
But what if I told you a simple shift took my webinar conversion rate to 60%?
This isnāt theoryāitās exactly what I did.
And today, Iām going to show you how to apply it to your own webinars, coaching calls, or live trainings.
Letās get into it.
The 7-Step Perfect Webinar Funnel
Step 1: Start with the Offer (Not the Content)
Most people build webinars from front to back. Big mistake.
Instead, start with the offer. Nail down what youāre selling first, then reverse-engineer the content to lead naturally into it.
When you structure your webinar this way, making the sale feels naturalānot forced.
Step 2: Create Urgency
People delay decisions unless thereās a reason to act NOW.
A simple fix? A fast-action bonus. Something they can only get if they buy while the webinar is still live.
This isnāt just a gimmickāit forces a decision. And decisions lead to sales.
Step 3: Deliver, But Donāt Overload
Hereās a problem: some people overteach in their webinars. They give so much that the audience feels like, I got what I needāno need to buy.
The fix? The 3X3 Method:
ā
3 Mistakes beginners make
ā
3 Secrets (the what, not the how)
ā
The how? Thatās inside your paid program.
This builds curiosity while positioning your offer as the missing piece.
Step 4: Engage from the Start
Ever joined a webinar and felt like, Eh, this isnāt for me?
Fix that by making people feel seen. Use audience surveys before your webinar and mirror their exact struggles in your intro.
Example:
"Have you ever tried running a webinar, but no one bought? Have you felt frustrated, thinking webinars donāt work anymore?"
This immediately hooks them because they see themselves in your words.
Step 5: Webinar Invite Strategy
Most people invite their list 2-3 weeks before the webinar. Mistake.
Instead, send invites just 4-5 days before.
š
Monday-Thursday for a Thursday webinar.
This short window keeps the webinar top of mind and increases attendance.
Step 6: Show-Up Emails
A webinar without attendees = wasted effort.
Solution: Send multiple reminders.
ā
1 hour before the webinar
ā
5 minutes before the webinar
Make it as easy as possible for people to show up.
Step 7: Follow-Up Emails (The Four Buyer Types)
Not everyone buys on the webinar. Thatās why you must follow up.
There are 4 buyer types:
1ļøā£ Spontaneous buyers ā Buy fast. Excite them.
2ļøā£ Methodical buyers ā Need Q&A before purchasing.
3ļøā£ Social proof buyers ā Need testimonials & case studies.
4ļøā£ Deadline-driven buyers ā Need a ālast chanceā push.
Your follow-up emails should hit each of these types to maximize sales.
The 3X3 Webinar Formula That Changes Everything
Turns out, the difference was the 3X3 Webinar Formula I now use every single time.
So, what is it?
I sat down and recorded a quick training video where I reveal my 4 webinar secrets.
Itās only 5 minutes, but itās packed with value.
Until now, Iāve only shared these secrets with my Online Business Insider members.
For the next few days, Iām making it available to you, but after that, itās coming down.
š Watch the 4 Webinar Secrets Video Training Now
See you inside,
Jonathan
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