The Simple Webinar Tweak That Tripled My Sales

Hey, 👋 it's Jonathan –

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The Simple Webinar Tweak That Tripled My Sales

Most webinars convert at 15-20%. Not bad.

But what if I told you a simple shift took my webinar conversion rate to 60%?

This isn’t theory—it’s exactly what I did.

And today, I’m going to show you how to apply it to your own webinars, coaching calls, or live trainings.

Let’s get into it.

The 7-Step Perfect Webinar Funnel

Step 1: Start with the Offer (Not the Content)

Most people build webinars from front to back. Big mistake.

Instead, start with the offer. Nail down what you’re selling first, then reverse-engineer the content to lead naturally into it.

When you structure your webinar this way, making the sale feels natural—not forced.

Step 2: Create Urgency

People delay decisions unless there’s a reason to act NOW.

A simple fix? A fast-action bonus. Something they can only get if they buy while the webinar is still live.

This isn’t just a gimmick—it forces a decision. And decisions lead to sales.

Step 3: Deliver, But Don’t Overload

Here’s a problem: some people overteach in their webinars. They give so much that the audience feels like, I got what I need—no need to buy.

The fix? The 3X3 Method:
✅ 3 Mistakes beginners make
✅ 3 Secrets (the what, not the how)
✅ The how? That’s inside your paid program.

This builds curiosity while positioning your offer as the missing piece.

Step 4: Engage from the Start

Ever joined a webinar and felt like, Eh, this isn’t for me?

Fix that by making people feel seen. Use audience surveys before your webinar and mirror their exact struggles in your intro.

Example:
"Have you ever tried running a webinar, but no one bought? Have you felt frustrated, thinking webinars don’t work anymore?"

This immediately hooks them because they see themselves in your words.

Step 5: Webinar Invite Strategy

Most people invite their list 2-3 weeks before the webinar. Mistake.

Instead, send invites just 4-5 days before.
📅 Monday-Thursday for a Thursday webinar.

This short window keeps the webinar top of mind and increases attendance.

Step 6: Show-Up Emails

A webinar without attendees = wasted effort.

Solution: Send multiple reminders.
✅ 1 hour before the webinar
✅ 5 minutes before the webinar

Make it as easy as possible for people to show up.

Step 7: Follow-Up Emails (The Four Buyer Types)

Not everyone buys on the webinar. That’s why you must follow up.

There are 4 buyer types:
1️⃣ Spontaneous buyers – Buy fast. Excite them.
2️⃣ Methodical buyers – Need Q&A before purchasing.
3️⃣ Social proof buyers – Need testimonials & case studies.
4️⃣ Deadline-driven buyers – Need a “last chance” push.

Your follow-up emails should hit each of these types to maximize sales.

The 3X3 Webinar Formula That Changes Everything

Turns out, the difference was the 3X3 Webinar Formula I now use every single time.

So, what is it?

I sat down and recorded a quick training video where I reveal my 4 webinar secrets.

It’s only 5 minutes, but it’s packed with value.

Until now, I’ve only shared these secrets with my Online Business Insider members.

For the next few days, I’m making it available to you, but after that, it’s coming down.

👉 Watch the 4 Webinar Secrets Video Training Now

See you inside,
Jonathan

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