Hey, 👋 it’s Jonathan –
This week’s issue is sponsored by VidIQ, the ultimate YouTube growth tool. With VidIQ, you can optimize your videos, discover winning keywords, and track performance insights to grow your channel fast. Get started for free today with my exclusive link!
If you’re ready to level up your YouTube channel, let me introduce you to my go-to strategy: the V.I.D.E.O.S. Framework.
This 6-step method has been a game-changer for me.
It helps me grab viewers’ attention, keep them engaged, and guide them seamlessly to watch more videos, subscribe, and join my email list.
It's also the EXACT strategy I used to get monetized on YouTube.
Once monetized, you earn passive income every month as people watch your videos.
Let’s break it down so you can start applying it to your videos today.
The V.I.D.E.O.S. Framework: 6 Steps to More Views, Subscribers & Watch Hours
Before I record a new YouTube video, I follow this simple 6-step process:
1. Viewer's Attention (Hook)
Grab their attention in the first 15–30 seconds. Start with an intriguing statement, a bold question, or a quick preview of the value-packed content you’re about to deliver.
Pro Tip: Open loops work wonders. Say, “Stick around because I’m saving the best tip for last.”
2. Instant Credibility
Establish why viewers should listen to you—but do it quickly and naturally.
Example: “I’ve helped thousands of creators build profitable YouTube channels, and today, I’m sharing my exact blueprint.”
3. Deliver Content (Value)
Stick to the promise of your title and give viewers actionable insights or steps they can implement immediately. Make it clear, concise, and engaging.
Pro Tip: Use visuals, bullet points, or animations to break down complex ideas.
4. Entice with Lead Magnet
Offer something free and valuable to your viewers that relates to the video topic. This helps you build your email list while providing extra value.
Example: “Want my free YouTube Video Planner? Grab it using the link in the description.”
5. Offer Them to Subscribe
Don’t forget the magic words: “Subscribe to my channel.” Make it personal and encouraging.
Example: “If this is helpful, hit subscribe and turn on notifications so you don’t miss any future tips!”
6. Suggest Next Video (End Screen)
Keep the momentum going by pointing viewers to their next step: another video on your channel. Use an end screen link and tell them exactly why they’ll want to watch.
Example: “Next, check out my video on creating lead magnets—it’s packed with ideas to grow your email list!”
Resources to Take You Further:
- New YouTube Video: I just Scored EXCLUSIVE Access to the New Kajabi Communities! – Watch Here
- Free Books: Life-Changing Books – Grab Them Here
- Free Books: New Year, New Tools for Writers – Get Them Here
- New Medium Article: The Profit Margin Myth: Why Small, Nimble Businesses Are More Lucrative Than You Think – Read Here
- New Podcast: How to Do an RVP Launch – Listen Here
- New Blog Post: The Best Marketing Tools for Bloggers in 2025 – Read Here
Want to launch or grow a YouTube channel this year?
I'm thinking about hosting a 3-hour workshop on how to launch, grow, and monetize your YouTube channel.
Interested? Reply to this email and let me know (and if enough people are interested, I'll get it on the calendar).
Here’s to growing your channel and connecting with your audience!
Your Message Matters,
Jonathan Milligan
