Hey, 
it's Jonathan -
This week's issue is sponsored by Readwise.io - This is my “go-to” tool for capturing all my book highlights in one digital library (Kindle books, print books, Scribd books and more!)
And by Scribd.com where you can get unlimited audiobooks and ebooks of all the new releases for one low price.
Do you struggle to connect with your target audience?
Are you unsure WHO your target audience actually is?
If so, you're not alone.
Many authors, coaches, and online business owners struggle to define their ideal customer profile, which can make it challenging to develop effective marketing campaigns.
That's where ChatGPT comes in. 
On a recent coaching call, one of my clients felt stuck because they were not sure if they understood who their ideal customers might be.
What I did next BLEW her mind... 
I opened up ChatGPT, and in just 5 minutes, we DEFINED her ideal target market.
There are just 5 steps.
1. Find Their Demographics
This includes basic information about your customers, such as age, gender, income, education, and location. By understanding these details, you can tailor your marketing strategies to reach the right audience.
This is what ChatGPT came up for her:
2. Insights into Psychographics
This refers to the study of people's attitudes, values, and interests. Knowing your customers' psychographics can help you create messaging and content that resonates with them on a deeper level.
For my client who works with women in bad marriages, ChatGPT shared this in regards to psychographics:
3. Discover Their Goals
What are your customers trying to achieve? What problems do they want to solve? Understanding their goals can help you position your products or services as the solution they need.
Here is what we came up with as goals:
4. Find Their Passions
What do your customers love to do? What are their hobbies and interests? Knowing this information can help you create marketing campaigns that tap into their passions and connect with them emotionally.
Below is an example as to how ChatGPT can help you find your audience's passions:
5. Uncover Their Struggles
Finally, what are the pain points and challenges that your customers face? Understanding their struggles can help you create products and services that address their needs and provide solutions.
Here's a great example of uncovering your audience's struggles:
With ChatGPT, you can gather and analyze this data quickly and easily, saving you hours of market research.
Your Message Matters,
Jonathan Milligan
